April 9, 2010
Coffee has been part of Bay Area culture from the start. Folgers and Hills Brothers started by providing java (a term coined on San Francisco’s piers) to thirsty 49ers. And there have long been boutique roasters like Caffe Trieste in North Beach, which has made Italian-style espresso since 1956, and Peet’s, which introduced its characteristic dark roasts in Berkeley in 1966 and led, through its descendant Starbucks, to a wholesale revision in the way America drinks coffee.
Today the pattern is repeating itself as small local roasters are expanding to make their marks in distant cities.