Dec 13th 2007 | VANCOUVER
Lululemon, a Canadian clothing firm, rides the yoga boom
IF THERE is no seaweed in a T-shirt, does it still reduce stress and make your skin feel softer? That was the worry that threatened to distract North America’s yoga practitioners from their routines last month. Shares in Lululemon Athletica, a Canadian firm that sells yoga clothing and equipment, fell after news reports claimed that tests had failed to find any trace of seaweed fibre in some of its garments, which were supposed to contain the stuff. Lululemon insisted that its own test results showed seaweed really was present, though it agreed (at the request of Canadian regulators) to withdraw unsubstantiated claims about its supposed therapeutic benefits.
